Excerpt from DailyDOOH
June 2, 2016
by Gail Chiasson
The Canadian company Rouge Media Group has expanded its out-of-home inventory in the college and university vertical in a big way by acquiring the largest U.S. College digital out-of-home advertising network – On Campus Media – for all of its digital video, online and mobile assets.
This acquisition will add 450 college locations in 44 states to Rouge Media’s network, including Yale, Harvard, Columbia and Penn State Universities. Rouge already owns digital and static media in 110 campuses across Canada.
Rouge purchased On-Campus Network from Huntington Capital (now HCAP Partners), San Diego, for an undisclosed price.